Your logo is the visual representation of your business. An awesome logo makes a brand recognisable and stands out from competitors. At best, an online store without a logo looks unfinished. At worst, it looks suspicious.
In this article, we’ll tell you about different ways to create your own logo and give you advice on how to make yours evocative and appealing.
Six Ways To Create a Logo For Your Business
Everything depends on your design skills and budget. Here are some options for any occasions.
1. Draw your own logo
To create a worthwhile logo on your own requires some design skills and knowledge, but you’ll have absolute say over the finished product.
Advantages:
Total control
One-of-a-kind
It’s free
Disadvantages:
You better have some drawing skills
You must know how to use a graphics program
The result won’t be high-quality if you don’t have worthwhile experience
Time spent: It depends. 10-20 hours. Cost: free.
2. Order it from a designer
You have to describe exactly what you want and consider all its nuances in advance. Then you must look for a designer. If you can’t find one easily, you can always fall back on the freelance market (sites like Freelancer, Upwork, Fiverr etc.).
Advantages:
Harness a wide variety of designers with different skills
You logo is one-of-a-kind, made to order
High-quality result
Disadvantages:
It’s not easy to find a good designer
You’ll have to be hands-on throughout the process in order to get a pleasing result
AÂ freelancer can vanish after taking your deposit
Time spent: from 2 days up to 1-2 weeks. Cost: beginners take $30-$90, experienced designers take $300-900.
3. Order it from a design studio
This process is the same as with a freelance designer, but much more convenient and coherent.
Advantages:
Work with professional designers
Great choice of design studios
Easy to communicate and have meetings with your designers
Achieve a unique, high-quality result
Guaranteed to finish on time
Disadvantages:
Expensive!
Time-consuming
Time spent: from 1-2 weeks up to 2 months. Cost: from $300 at small companies up to $15,000-$50,000 at well-known companies.
4. Crowdsource it
Register an account on a site like 99designs or DesignContest, write a description of what you want, and watch participating designers create logos to your specifications. Of course this only works well if your financial incentive is strong enough to capture the best designer to meet your needs. You’ll choose your favourite option and the designer responsible for the work gets paid.
Advantages:
Many options to choose from
Communicate directly with the designer
Work is always handed in on time
Disadvantages:
You’ll have to pay even if you don’t like any of the options
You don’t control the process
Time spent: 2-4Â days. Cost: $90-$200.
5. Create a logo online: Use a specialised logo maker
You might consider these scaled-down versions of Photoshop, specifically tailored to logo creation. Online Logo Maker is a good example—you’ll have your choice of icons, fonts, and colours from the app’s database.
Advantages:
Almost always free
You retain total control of the process
Disadvantages:
You need some design skills
You can’t edit the images from the database
Time spent: 30 minutes to 3 hours. Cost: free or about $50.
6. Use an online generator
Specialised apps on the Internet use lightweight design elements to help rapidly generate a professional-looking logo for anyone. Type in your company’s name, choose the category of image you want to include, and browse your options. Once the basic elements are in place, many generators allow you to further edit and customise the logo that you liked.
Advantages:
No design skills needed to create a professional-looking logo
Quick result
Lots of options for Instant images
Pay only after you have the finished product you want
Disadvantages:
Average design quality
Logo might not be unique
Images from database can’t be edited
Time spent: 5-30 minutes. Cost: free for small images, $5 and up for full sized logos.
What option to choose?
If you have all the necessary skills, draw it yourself, it will be much cheaper and more convenient. If you have the budget for it, hire a designer. If you want to save money, we recommend using online generator. It has the best price to quality ratio.